Why Mobile Websites Are Not a Fad and Are Worth Optimizing


Why are mobile websites important?

If you don’t have a mobile website currently, the time is now to get a website that is optimized for mobile use ready for your online business. With an increasing amount of mobile users, it’s no surprise that mobile websites are becoming more and more important. An enjoyable and user-friendly mobile experience is critical for a brand’s credibility and overall success. Deciding whether to go mobile or not? Well, the expert answer is a unanimous “yes,” and here’s why:

Mobile users aren't going away


According to eMarketer, in 2015, 80.3% of the US population will be mobile phone users—that’s approximately 258 million users. This number isn’t going down—it’s only increasing. By 2019, predictions fall close to 274 million mobile users in the US. This isn’t a fad, and if you aren’t optimizing your website for these users—they will go to a different website that will.

Mobile users tend to take immediate action

When users are on-the-go and accessing your mobile site, they tend to need the information that they are searching for immediately, and are likely to take the call-to-action button on your website directly from their smartphone or tablet. This being said, for most companies, mobile customers are far more valuable than desktop customers because of this immediacy. Losing these users because your website is difficult to use or your call to action is hidden is only going to hurt your company. Likewise, you don’t want users going to your competition because they couldn’t easily access your phone number via click-to-call, or had to zoom in and out excessively to read the content you have on your homepage.

Emails are opened on smart phones

For almost all companies, email marketing is an important aspect of their complete marketing efforts. It’s a way to connect with your users offline, and gives you the opportunity to bring them back to your website with engaging content in the form of an email. According to MovableInk, 66% of all email in the US is read on smartphones or tablets. With that many users reading emails on their phones, clicking any element and revisiting your site should be seamless. You need a user-friendly experience on your mobile site if you‘re planning on sending out any emails to your audience.

User experience will be consistent

By developing a site for mobile use, users are going to have a much more consistent experience as they cross over from the desktop site to the mobile site. Additionally, across all platforms, including social media and email marketing, having a strong mobile presence will ensure that users are able to interchangeably switch platforms without a negative user experience, because they didn’t face any problems navigating the various pages or elements of your site that these other platforms may have sent them to. Consistency is crucial to the user experience.

Mobile websites are crucial for all businesses

Ultimately, in today’s world, all businesses need to have a website that is optimized for mobile in order to see the success that they want. Whether it’s a B2B or B2C company, at the end of the day, you want conversions. With so many users active on their mobile devices, you won’t be able to get conversions unless users are able to do so easily on their smartphones. Having a good mobile website is no longer a nice to have--it’s a need to have.

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