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local marketing

Location-Based Marketing: How Your Brand Can Utilize the Trend

With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. …

pr-strategy

PR Strategy: Why You Need It And How To Build A Strong One

Public Relations can act as a perfect complement to any marketing campaign. Learn how to build the right PR strategy for your brand.

intelligent marketing

How to Drive Revenue in 2017 With Intelligent Marketing

Intelligent marketing strategies are going to define 2017. Learn what changes need to be made to your business practices in order to prepare yourself for the evolving marketing landscape ahead.

Hefty Takes Over Ad Space to Clean Up the 2016 Election

Learn about Hefty’s “ad takeover” to wipe the web clean of election-related ads. How can your brand leverage timely events to improve the effectiveness of your marketing?

twitter campaigns

Digital Marketing: Best Twitter Campaigns of Halloween 2016

With the right marketing strategy, any brand can have a successful advertising campaign no matter what time of year it is. Take a look at some of our favorite Twitter marketing campaigns from this Halloween season.

The Future of Customer Engagement: Key Tips & Takeaways

On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” Take a look at some of the key insights that were shared from each member of our diverse panel, and stay tuned for more posts from the event in the coming weeks.

Website Content: What We Can Learn From Retail Shopping

The user experience you create through your content for an online customer can easily be compared to the journey a buyer faces in a retail store. Here are some ways that you can organize and structure your website content in order to fit the needs of your audience, and get them to convert into loyal customers.

user interface

User Interface: Adding the Human Component to Website Design

When it comes to developing an interface, it is important to remember who you are designing for. Leveraging the human component during the design process can result in an optimal online experience for the user.

brand strategy

Branding Strategy: So You Want to Hire a Digital Agency?

Hiring a digital agency is a big step in growing your brand. Here are some questions to ask yourself as you search for the right partnership for you and your brand.

A/B Split Testing: How to Improve Your Email Newsletters

Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business.

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