With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. …
Intelligent marketing strategies are going to define 2017. Learn what changes need to be made to your business practices in order to prepare yourself for the evolving marketing landscape ahead.
Learn about Hefty’s “ad takeover” to wipe the web clean of election-related ads. How can your brand leverage timely events to improve the effectiveness of your marketing?
On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” Take a look at some of the key insights that were shared from each member of our diverse panel, and stay tuned for more posts from the event in the coming weeks.
The user experience you create through your content for an online customer can easily be compared to the journey a buyer faces in a retail store. Here are some ways that you can organize and structure your website content in order to fit the needs of your audience, and get them to convert into loyal customers.
When it comes to developing an interface, it is important to remember who you are designing for. Leveraging the human component during the design process can result in an optimal online experience for the user.
Hiring a digital agency is a big step in growing your brand. Here are some questions to ask yourself as you search for the right partnership for you and your brand.
Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business.