Pinterest Refreshes Home Feed with Related Pins

Pinterest Refreshes Home Feed with Related Pins

Pinterest, the rapidly growing online pin board platform, is taking the next steps to create a more personal experience for their users. Meet the phenomenon of "Related Pins," in which a user will be provided with pins based on their pinning history, thus creating a more tailored feed for their interests.

Just weeks after announcing their new promoted pins, the new feature is expected to further engage users, keep them pinning, and ultimately make users active on the site for a longer period of time.

The rollout of Related Pins is a great, simple way to refresh your home feed content. For example, say you really love pinning decorative cakes for inspiration for upcoming weddings, baby showers or birthdays. This feature would provide you with related content - so in this case, maybe other types of desserts.

Related Pins closely mirror YouTube's related videos

Or, let's say that you are pinning place setting ideas for your upcoming holiday party - Related Pins would provide you with relevant content such as a perfect holiday drink recipe, or a scrumptious recipe for homemade pumpkin pie. This suggested content closely mirrors the way YouTube suggests similar content that a user might be interested in, as it is relevant to the content they just watched in the previous video.

Using Related Pins

On their blog Pinterest described this update as one that would be "Freshening up your home feed," as the pins are picked for you based on your other pins or likes. To ensure that the updated feature acts as more of an ancillary feature rather than a hindrance, Pinterest is currently rolling out the related pins at a slow pace.

Users are in control of their related pins

Similar to Pandora's like or dislike option to rate suggested picks, Pinterest users are in control of their related pins, with the opportunity to "like" or "dislike" the pin, as well as having the option of deleting any disliked pins from their feed. With over 500,000 business accounts on the platform, related pins should further boost referral traffic from Pinterest for businesses.

We're looking forward to this new feature on Pinterest providing users with fresh, relevant content based on their activity.

What are your thoughts on Pinterest's related pins? Let us know in the comments section below or by tweeting us @BFMweb.

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  1. I hate the new related “Picked for You” feature and I’ll tell you why. Some woman who I do not follow accidentally pinned a photo of a naked man to her “flowers” board and Pinterest chose that pin to use as a “Picked for You” pin and put it in the home feed of hundreds, perhaps thousands, of flower loving women, including myself. If a grandchild had been looking at my Pinterest with me at that moment you can believe that Pinterest would have a lawsuit on their hands for exposing that child to porn. People use Pinterest all the time to pin porn to private boards. Once in a while one of these pins accidentally ends up on the wrong board instead of the private board they created for it, then a program that Pinterest developed places it on the boards of unsuspecting users like me. Pinterest was a safe place once upon a time but with this new feature it is anything but. And we don’t even have the option of turning the feature off. It has to go. I will follow who I want to follow and I should decide what goes in my feed. I liked the other feature they used to have far better where I could look at a page of my interests and click on them to see related pins. Granted, that could still open me up to seeing something I don’t want to see but at least I have to click on it first and can be prepared. But when stuff just shows up in my feed from sources that I do not follow, well, that is unacceptable and I will be using Pinterest less and less if this continues.

  2. Please let me know how to stop seeing these related pins? It drives me crazy, it’s very annoying…

  3. Hate ‘picked for you’…get rid of it or Im leaving!

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