Increasingly, the initial stages of the real estate search are taking place online and real estate companies and websites are stepping up to meet the needs of users. Here are some of the best real estate websites and apps making names for themselves in the digital space.
Trulia’s homepage makes it easy for users to find the home of their dreams with a simple search bar with options to buy, rent, or view recently sold properties in the neighborhood of their choice. But they also feature tools and options to help new users, or those unsure of where to start, find content that’s useful for them.
Another big player in the digital space, Zillow prides itself on an enormous database of property listings. In addition to a streamlined homepage with easy pathways to search, Zillow also offers many useful tools including an agent finder, local mortgage lender rates and information, and the Zestimate home valuation tool.
Zillow’s allows users to find properties quickly and easily. Rather than clicking back and forth between screens, on the Zillow app users can scroll through properties in the area of their choice until they find one they’re interested in. Users can also use their finger to draw a border around an area they’d like to search and the app will show them all the results within that border.
Loopnet is one of the top commercial real estate websites. The brand’s website ranks well organically for many competitive commercial real estate keywords and keyword groups, which is a direct result of the wealth of useful content they’ve created. Property listings feature video, photos, property facts at a glance, and detail property descriptions, information, and reports.
4. City Feet
Cityfeet.com features a pared down homepage with a clear and direct path to access listings - which is very likely the number one goal of most site visitors. Stunning, full-bleed property and cityscape photos are the backdrop for a straightforward search feature which is the focal point of the homepage.
5. Engel & Volkers New York City
The Engel & Volkers New York City website features a clean, modern design with a straightforward value proposition highlighted prominently on the homepage. The large rollover main navigation menu has clear, easy to read text and lots of visuals to spark the interest of users.
For users who aren’t necessarily interested in a specific property but want to get in touch, Engel & Volkers offers a clean, simple contact form that doesn’t dissuade users by demanding too much information upfront.