As a digital marketer, it’s probable that you’ll be tasked with making technical recommendations for a client’s website, most likely at the start of the campaign. The cornerstone of this process will be the …
Category Archives SEO
Integrating quality content into your marketing strategy and website design is an essential part of optimizing your website for search. This content will not only help to fulfill the needs of your online visitors, but it will help your business stand out against competitors in search results as well.
A well-written, informative, and entertaining blog will help to increase brand recognition, drive traffic to your website, and build business revenue as you become a thought-leader in your industry.
It’s important to keep a balance between bringing in new traffic from search engines and satisfying your current audience with original content. See which elements of technical SEO you should focus on when optimizing your blog posts.
Keeping up with the evolution of SEO requires knowledge of where it started, and adapting to the changes that have come along. Take a look at how we have managed the changes in SEO over the years, as well as the strategies we are implementing today to achieve an omni-channel marketing approach to our search engine optimization.