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Posts Tagged ‘content marketing’

The Essential Messaging Every Brand Needs to Get Right

Let’s take a look at three that are most essential: identifying a brand’s value propositions, creating a persuasive elevator pitch and generating brief statements about the overall brand.

Content-Strategy-2017

The Importance of a Content Strategy: What Your Brand Needs

A content strategy is an essential component of a successful digital strategy in 2017. Is your brand ready?

How Effective is Your Marketing? Answer This One Question

As all digital marketers are well-aware, the field is constantly evolving as new technologies and needs arise. Just ten years ago, ‘Social Media Coordinator’ wasn’t a job title, the retargeting ads that follow you …

copywriting - featured image

Copywriting: Hiring A Content Professional for Your Brand

Having a content professional on your team can help to solidify the success of your brand’s marketing efforts. Here are some reasons we think a designated copywriter would be a great addition to your business.

Website Content: What We Can Learn From Retail Shopping

The user experience you create through your content for an online customer can easily be compared to the journey a buyer faces in a retail store. Here are some ways that you can organize and structure your website content in order to fit the needs of your audience, and get them to convert into loyal customers.

seo tactics

SEO Tactics: The Guide to Today’s On-Page Quality Content

Integrating quality content into your marketing strategy and website design is an essential part of optimizing your website for search. This content will not only help to fulfill the needs of your online visitors, but it will help your business stand out against competitors in search results as well.

Instagram Stories V Snapchat Stories: What’s Best For Your Brand?

There is no doubt that Instagram has taken a lot of heat since the debut of their overly familiar “stories” feature. The update – that had 90% of our office scratching their heads wondering …

email content strategy

Email Marketing: How To Build an Effective Content Strategy

Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.

B2B Marketing Strategy: Effective Content on Social Media

Social media is the most effective channel for any business, so B2B companies especially need to develop the right marketing strategy for posting their content. Find out which tactics and strategies are most effective for B2B organizations.

Posting Original Content Online to Increase Audience Reach

Need to increase your website’s visibility? Find out which tactics and online platforms to use for delivering your original content, and how it will drive traffic to your business’s website.

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