There are millions of mobile apps out on the market that claim to be "the" app that's going to make your life in digital PR tremendously easier. In most cases that couldn't be farther from the truth. However, finding the apps that suit your needs is like striking gold, and they will hold a vital spot in your arsenal of digital tools.
Luckily, if you work in the realm of digital marketing, you can skip past all the research and check out my top 10 essential apps that I use every single day.
Upitch is a mobile app that allows you to post a pitch, and let the journalists and news outlets come to you, rather than you having to pursue them. This is a similar platform to HARO, except rather than seeing what the reporters want and adjusting your content to reflect their topics, Upitch lets you send the information out and have the publications that are interested come to you. This has been a great tool to get leads for clients that are looking for coverage of their very own mobile apps, and it can alleviate some of the frustration that comes with pitching to journalists that have no interest in your client or business. I think it a useful tool, and a great example of how you can be on-the-go and still be getting important work done.
You no longer have to wonder when the best time to follow-up with a reporter is. Sidekick is a mobile app and a tool that you can hook up to your Gmail that notifies you when someone opens or reads your email. It is extremely useful when dealing with pitches, and determining if you have any leads with the sources you have sent information out to. The app also lets you see if the recipient clicks on any links included within your email, helping you to analyze what reporters are looking for and if they are pursuing the content of you or your client's business. You can also properly time your follow-ups with these notifications, no longer wondering if journalists are just ignoring your emails.
Rather than attaching a series of images to emails, we use Dropbox to direct reporters to a link for a folder containing all of the images and assets they may need in order to cover a client's story. For bigger files that need to be sent, like high resolution images, this is a great alternative option. I can keep all of my clients under one account, and keep their information private, individually choosing who I share the information with. You can collect former placements, press releases, and images in one location, group them together in a zip file, and send it over to journalists. The platform is free and your account doesn't expire, so you don't run the risk of a recipient losing access to the content after a certain period of time. Its another app that can keep you organized, and give you access to all of the files you need no matter where you are.
When having to schedule important meetings with clients GoToMeeting is a great resource to have. It allows you to call into a conference even when you are not physically in the meeting. If your client is out of state, or you are working from home, you can still have access to what is being discussed. The app also has screen sharing options, and you can record the video or audio that takes place. I have found this to be extremely helpful to refer back to especially after kickoff meetings with new clients. You can attend the meeting, and save it for future reference.
We all know that LinkedIn is great for professional networking, however, it can be used in more ways that just focusing on your own industry. LinkedIn allows you to learn while you network as you research companies and individuals that are based in the industry of your client. Articles that are shared, and professionals that are based in that market can be utilized to further the influence of your client. The app lets you have access to this information wherever you go, which can be very convenient when it comes to contacting certain professionals. Whether its for personal or corporate use, LinkedIn is definitely a must-have mobile app.
Buffer is a great tool when it comes to social media marketing and influencer outreach. The mobile app allows you to schedule social media posts so you can target specific influencers at appropriate times depending on their location. This lets you strategically have global access to individuals who report on you or your client's industry, regardless of what region they are based in. It also allows you to manage your Twitter posts and schedule them to go up at best possible times so that the most followers will be able to see them. If you want to make the most out of your social media marketing strategies, Buffer can be a very useful mobile app.
7. Apple News
It's important to have some sort of news app on your mobile device to stay on top of what's happening within your own industry, and that of your client. Apple News is just one example of how you can customize a feed on your phone or tablet that covers your specific interests. You can pick and choose which publications and companies you want to follow, as well as certain topics you enjoy like sports, business, or fashion. This can be customized to fit your own personal interests, or those that reflect the industry of you or your client. It will all be organized and presented in one feed for you to easily digest and read through. And if your daily commute is anything like mine, it's good to have some reading on the train to help the time pass by.
Feedly is another tool to organize your news. Through the app you can select certain news outlets that you like, and it aggregates them into one feed. This organized tool helps you to always be up-to-date with the latest & greatest happenings in the industry of your or your client. As a digital PR professional, you want to stay on top of relevant things for your clients, and be able to inform them of interesting opportunities. Feedly can help you learn more about the specific industry, and allow you to act as a leader, guiding your client through the changes within their market.
9. Product Hunt
Product Hunt is a website and mobile app that showcases new and relatively unknown mobile apps, websites, hardware projects and tech creations that are available for public use. What is featured on the site can range from informative podcasts covering live chats with an industry influencer, to something as simple as books and games. These can be accessed either via app download, or through plugins and websites that you are directed to through the mobile app itself. They also have a "collections" section where you can search for terms relevant to your industry (I search for "PR," "Public Relations," "media", etc.) and it will come up with collections of the new apps, websites, and products that fall under those categories. It is a tailored list that shows me tools I could find useful
10. Inbox by Gmail
Inbox by Gmail is a new platform that came out just this year, and it finally addresses the growing PR problem of email overload. It gives the user the ability to organize similar emails in "bundles" which lets you automatically deal with similar types of mail all at once. You can even teach Inbox how you would like to see certain emails grouped together. Perhaps the biggest benefit is the "reminder," "assists," and "snooze" option, which lets you add reminders and to-do's alongside things called "Assists," which you can schedule for a specific time, having much more options than the iPhone's. You can also pin emails to the top of the app should you need to remember anything important. There are a plethora of other features that I havn't found any other email mobile app to offer, and it has finally helped me clean my inbox.
Bonus: Dunkin Donuts
Let's be honest, we all need that caffeine boost more often than we would care to admit. Whether it be Starbucks, Dunkin, or your local coffee shop, using their apps can help you get deals on the drinks you love. So whether you make one, two, or five stops throughout the course of your day, having an app on your phone can help you get your work done, and ease your daily expenses along the way.
People are naturally going to prefer different mobile apps, and I am always looking to find more tools to make my job easier and more efficient. I would love to hear which apps you have seen the most success with for both you and your clients. Feel free to share them in the comments below, or tweet us @BFMweb.