New Single-Day E-Commerce Record of $913 million part of $27 Billion In Online Spending for 2009 Holiday SeasonBack in early December I noted that holiday sales were off to a good start. Now that the holiday shopping season is over, it's clearer than ever that having a strong e-Commerce strategy is more important than ever. While brick and mortar stores saw little or even negative growth this holiday season, e-commerce enjoyed a 5% increase in sales over last year. And all of these numbers only account for sales within the United States!
$634,027 Per MinuteTuesday, December 15 marked a new single-day spending record as consumers spent an average of over $600,000 per minute. By the end of the day, a staggering $913 million had been spent online, the first such day to surpass the $900 million threshold. Even more impressive is the fact that nine individual days of the 2009 holiday season saw e-commerce sales exceeding $800 million. As comScore (a company that tracks online spending) chairman Gian Fulgoni put it, "Each day through Thursday December 17, the last day that many online retailers would guarantee free shipping in time for Christmas, saw at least $800 million in spending... savvy consumers may have been waiting for those last-minute deals... "
|Ten Heaviest U.S. Online Retail Spending Days of 2009
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home/Work/University Locations
Source: comScore, Inc.
|Date||Spending in Millions ($)|
|2||Monday, Nov. 30, 2009 (Cyber Monday)||$887|
|3||Tuesday, Dec. 1, 2009||$886|
|4||Wednesday, Dec. 16||$874|
|5||Monday, Dec. 14, 2009 (Green Monday)||$854|
|6||Thursday, Dec. 10, 2009||$852|
|7||Tuesday, Dec. 8||$828|
|8||Thursday, Dec. 17||$809|
|9||Thursday, Dec. 3||$809|
|10||Wednesday, Dec. 2||$797|