This is a quick post to exemplify why most methods of marketing, especially online, simply do not match the effectiveness and longevity of search engine optimization
(SEO). The important factor to remember is that it is measurable, like pay-per-click advertising and banner ads, but unlike these, the effects of SEO last far beyond the length of the campaign and cost-per-conversion plummets with SEO as time goes by.
One of our clients, PriorTax.com, was spending $1.40 per visitor
through Google AdWords to bring 13,024 visitors
to their website in a period of 30 days.
During the same 30 day period, Blue Fountain Media brought the website 15,382 visitors
for $0.43 per visitor
through search engine optimization.
These numbers do not speak for themselves; we must consider whether or not these were qualified visitors or not. It is not enough to say that we brought X amount of traffic to a website, if they got zero sales out of it. PriorTax.com not only had more visitors through SEO than from Google AdWords, but their conversion rate was also higher. Their AdWords conversion rate was 3.38%
while their organic results gave them a slight edge at 3.64%
Not only did SEO bring more visitors at a lower price, but also had a higher conversion rate.
R.A.G. New York was able to take advantage of the SEO campaign that Blue Fountain Media performed long after the end of our work. Here are two screenshots from R.A.G. New York's Analytics showing 1.) overall visitors and 2.) total conversions. Blue Fountain Media provided SEO services between April and September. Since then there has been no work done to promote the website.
It is clearly visible that the fruits of our labor truly paid off after our work was done. R.A.G. was able to take full advantage of the holiday season search frenzy and many of those same visitors came back to the website early this year. Personalized search results had a big role to play here.