We've heard a lot about Twitter cards recently, but what are they exactly? You might have heard that it is not that simple to set up and that, much to the chagrin of marketers without coding prowess, there is coding involved as well. At this point you might be thinking: "You have to code? So I need my development team to implement Twitter cards? Or I need to learn how to do it myself?" Now, before some of you give up the idea of Twitter cards entirely, please give me the opportunity to explain that the coding aspect of it really isn't that complicated, and that the fleeting extra minutes you spend on Twitter cards could have a huge impact on the ROI for your business.
What is a Twitter card?Whenever a user includes a link from your website in one of their tweets, a visual "card" image is added below the tweet. Twitter extracts these images from meta tags that you can add to your website and caches them when the link is used in a tweet.
Why should my business use Twitter cards?Twitter cards are free and don't cost you anything except a little more effort and time. Unlike Facebook, Twitter is much more text heavy with tweet after tweet appearing in your users' feeds. If your business' content stands out with Twitter cards, your users will be more open to engaging with your tweets and clicking through to your website. Twitter cards can be the next step to drive more traffic and conversions for your business and boost the quality of your social media marketing.
Okay I'm convinced. How do I start?Implementing Twitter cards is a relatively simple process. I've covered everything you need to do below in a few simple steps. You're just a couple lines of text away from boosting your online ROI with Twitter cards!
- Choose your card. There are many different types of Twitter cards to choose from, and making sure that you use the one that is the best fit for each page of your company's website is extremely important. Does the link that you are providing lead to a page with product information, media, or does it encourage users to download a form? Figure out what the main objective of your website's page is and choose the Twitter card that best fits the content on that page.
- Add meta tags to your page. While this is the step that makes a lot of digital marketing professionals balk at adding Twitter cards, don't worry! Twitter has come out with a list of the meta tags you need to add to your website's coding. Just add the appropriate tags, and you're done with the hardest part of implementing Twitter cards!
- Get verified. After you add the meta tags to your website's code, Twitter has a verification process before you're approved to use Twitter cards in order to make sure your website is credible. In order to make sure everything looks as it should, remember to verify your website with their validator tool, and there is even a Twitter card preview to see what your card will look like.