After making a stunning infographic, you posted it on your blog and shared it on your social media platforms - but now what do you do with it? How do you make an infographic go viral? One idea is using an infographic as the image in your press release. Press releases are often very text heavy, especially when it comes to B2B marketing. When reporters are sifting through information, they are looking for content that will be the most engaging to their readers. Just like the goal for creating consumer focused content, an infographic is much easier to digest than reading through an entire study. At the end of the day, reporters are consumers too and are looking for easily readable, engaging content. The quicker a press release grabs their attention the better it is for you and your brand. Attaching an infographic can help the media connect and gain a better understanding of your press release without having to read through the entire piece. In addition to helping the media understand your press worthy topic, you are handing a reporter a press release with a "prize inside". Your infographic is something that they can instantly attach to their article and has a better chance of catching their readers' attention. The sharability of infographics is a great selling point to reporters because infographics are easy for readers to pass around which will help to grow their audience too.
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