When you're selling safety and security, how do you put your best foot forward? When your business focuses on hard-edged practicality, how can you get your potential customers excited?
Recovery Point had both problems. They had a great reputation for cutting-edge data protection and disaster recovery services, but their website didn't get the message across. But thanks to a new redesign by Blue Fountain Media, coupled with a quick PR blast, has helped turn things around.
In fact, Recovery Point has gotten results from day one.
The Challenge: Show something new and modern, without alienating customers who want a focus on the tangible benefits. Give people a clear path to product overviews, detailed technical information, or next steps to get to a sale.
The Work: Development in ASP/.NET, in addition to flash for the homepage. A new logo, a redesigned site architecture, and the beginning of a media campaign.
The Result: The website places Recovery Point as a leader in the disaster recovery industry and truly shows off their amazing facilities.
What's Cool: We didn't stop with a site redesign, either. Our next move was to issue a press release touting some of their new products. The result? They started getting calls about their new offerings the next day.