Enterprise Adoption of AI on the Rise
Drawing insights from a survey of over 3,000 CIOs in 89 countries, a recent report published by Gartner has tracked a 270% growth in the adoption (and subsequent implementation) of AI among enterprise businesses in the past four years.
With trends pointing to a market that’s worth more than $6 billion by 2022, “we have now entered the realm of AI-augmented work and decision science — what we call ‘augmented intelligence,'” states Gartner research VP Chris Howard. “If you are a CIO and your organization doesn’t use AI, chances are high that your competitors do and this should be a concern.”
Among those polled (whose employers represent $15 trillion in revenue and public-sector budgets and $284 billion in IT spending), deployment of AI was found to have tripled in the past year, an increase Gartner attributes to the maturation of capabilities and speed at which it’s become an integral part of digital strategies.
Despite the progress, however, talent remains a barrier to adoption: nearly 54% of the survey’s respondents told Gartner they considered the skills gap the biggest challenge facing their organization.
French Privacy Commission Hits Google with $57 Million Fine Over GDPR Violations
The GDPR hammer has come swiftly down on Google, as the French National Data Protection Commission (CNIL) issued a $57 million fine to the search giant for failure to comply.
According to the ruling, Google hadn’t obtained “unambiguous consent” before using customer data to personalize ads.
“The infringements observed,” says the CNIL, “deprive users of essential guarantees regarding processing operations that – because they are based on a huge amount of data – can reveal important parts of their private lives.”
The fine, writes Wired’s Klint Finley, “is the first of potentially many actions against US tech giants.” In response, a Google spokesperson stated that the company was “deeply committed to meeting the consent requirements of the GDPR,” and was “studying the decision to determine next steps."
New Amazon Metric Gives Advertisers Insights Into Conversion
To help marketers understand just how effective their ads were at attracting new customers, Amazon has unveiled a new data set.
Highlighting the number of sales generated by shoppers who haven’t purchased anything from a particular brand on Amazon in the last 12 months, the “new-to-brand” metric also includes a view into cost-per-acquisition.
Available for display, video and Sponsored Brands, these insights are sure to be popular among brands seeking to look beyond short-term measures (like return on ad spend) and toward true growth. They also address long-standing complaints over the types of data Amazon is willing to share.
Bright Future Predicted for AR, VR and XR
With sales of virtual reality hardware outperforming expectations in 2018, Nielsen research group SuperData is expecting annual VR revenues to reach $3.6 billion in 2019.
According to their Q4 2018 XR market report, Sony’s PlayStation VR emerged as the clear market leader during the holidays, selling some 700,000 units. By contrast, Oculus Go sold 555,000 headsets, with Oculus Rift and HTC Vive moving 160,000 and 130,000, respectively.
Viewed through the lens of “gaming,” the firm attributed strong sales to appealing price points and the availability of compelling titles.
For 2019, SuperData predicts that Oculus’ Quest will be a hit (despite its hefty cost of $399) and that games will continue to be the biggest revenue generator.
Looking beyond VR to extended reality (or XR), the company sees a bright future ahead: when all of 2018’s hardware, software, and experience revenues were considered together, XR generated $6.6 billion, and by 2022, is expected to soar to $34.1 billion.
LinkedIn Adds Interest-Based Targeting Options to Campaign Manager
To better serve its advertisers, the platform has begun to roll out new a set of interest-based targeting options within its Campaign Manager.
Currently covering over 200 categories including “artificial intelligence,” “global economy,” and “customer experience,” the feature facilitates targeting beyond job titles and locations, allowing advertisers to hone in on the LinkedIn members who are actively discussing the topics (or areas of specialty) they’d like to promote.
Available to all LinkedIn advertisers over the next week, Interest Targeting generated a 25% increase in click-through rate in test.