New Google Metrics Focus on Ad Position
In an attempt to help advertisers understand how their ads will perform based on where they land on the search query results page, Google has unveiled four new search ad position metrics.
Scheduled to roll out in the weeks to come, two are based on the “Absolute Top” (or top-of-the-page) position, and two on the “Top” (appearing above organic results).
In both cases, “Impr,” represents the percentage of a brand’s ad impressions that serve up as the very first ad above the organic search results, while the “Search Impression Share” metric counts impressions served in the absolute top location, divided by the estimated number of impressions a brand is eligible to receive.
The two impression percentage metrics – “Impression Absolute Top %,” and “Impression Top %” – are specific indicators of page location, and show when and where ad impressions display above the organic result, a valuable measure for advertisers who want to capitalize on the available opportunity to show their ads in more prominent positions.
Netflix Voted Platform of Choice Among TV Viewers
According to Hub Research’s 2018 “Conquering Content” study, Netflix has overtaken live TV as the platform of choice for television aficionados.
Published annually, Hub’s study tracks viewer behavior on both traditional and online content sources, and covers a range of topics including favorite shows and platforms. 2018 marks the first time a non-linear source (Netflix) earned the voting majority among respondents (32% for Netflix; 26% for live TV).
Continuing a trend first reported by Hub in 2014, the attraction of Netflix (and similar of digital TV services) hasn’t been lost on creators or marketers who – like consumers – continue to flock to the channel.
Vine Founder Announces New Video-Looping App
When Twitter announced its acquisition of Vine back in 2012, many thought the platform was onto something.
Despite garnering accolades among early adopters and critics, the service – which was based on creating and sharing 6-second looping video clips – was shuttered four years later due to “monetization issues.”
Having received “many messages from fans about a potential revival” in the time since, founder Dom Hoffman has decided to throw his hat back into the ring with Byte, a “Vine 2.0” of sorts that’s slated to launch in the Spring.
Though little is known about his new offering at the moment, Hoffman has unveiled a new website where interested parties can register for updates.
With Instagram picking up where Vine left off, it will be interesting to see if Byte takes off.
YouTube Lands on Nintendo’s Switch
YouTube has partnered with Nintendo to bring their service to the company’s Switch console.
Available for download via Nintendo’s eShop, YouTube joins Hulu in the ranks of “non-gaming” apps, and offers access to the same library of content (including 360 videos) that users have come to expect.
With over 22 million units sold (and another 20 million forecasted for this fiscal year), the pairing is bound to open up markets for both, especially among creators seeking to reach a younger demographic.
Top Tech Companies in Hot Water Over GDPR Compliance
Privacy International has filed complaints against seven data providers and ad-tech companies, asking European data-protection authorities to investigate their activities and determine whether they are in compliance with GDPR.
The firms being investigated are Acxiom, Oracle, Criteo, Quantcast, Tapad, Equifax and Experian.
“Together these companies profit from the exploitation of the personal data of millions of people in the UK, in the rest of the European Union and further afield,” the group contends in one of three complaints filed with the UK’s Information Commissioner’s Office.
Complaints were also submitted to data authorities in Ireland and France. In its complaints, the group relies heavily on descriptions on the companies’ own web sites and in other materials.
It also has submitted data access requests to the companies, as allowed under GDPR, arguing that “the data infringements documented in this merely constitute the tip of the iceberg of the companies’ data practices.”