What is Digital Marketing?
Believe it or not, this is still a question that many people don't know the answer to. From marketing professionals who haven't yet dipped their toes into the fascinating world of digital, to small business owners who are trying to find new and exciting ways to get their brand noticed, more people than ever before are interested in digital marketing and what it is.
We asked the internet what they wanted to know about digital marketing, and this question was posed to us by a user on Reddit. While the question is immensely broad, our Marketing Strategist, Julie Barsamian, did her best to answer it.
Julie covers the definition of digital marketing, what channels can be used and the best practices for measuring their results for a business. She also tackles the differences between digital marketing for agencies and digital marketing for a single brand.
This video is the first of a four part series answering your questions about the basics of digital marketing. Check back with us next week when we cover how to go about starting a career in digital marketing. If you have questions about website design, development, or digital marketing that you'd like us to answer, let us know in the comment section below or by tweeting us at @BFMweb using the hashtag #AskBFM and maybe we'll answer your question next!
Hi! I'm Julie Barsamian and I'm a digital marketing strategist at Blue Fountain Media. Today we'll be answering a few questions about digital marketing from users across the web.
Our first question comes from a reddit user, and he asks: "What does digital marketing entail?"
That's a pretty broad question, but I'm going to try and attack it in a few different ways. First of all, digital marketing is the promotion of a product or service and brand or an entire company using entirely virtual means. So, social media, Facebook, Twitter, LinkedIn, come to mind. Paid media, such as Google AdWords, email marketing, email newsletters, or search engine optimization. Optimizing a website so it can be indexed and found online through organic means, like Google search.
Another very important component of digital marketing is that it should be centered on the strategy of being able to monitor your results. So, social media posts are not just created and thrown up there to be observed, but monitoring them and watching them to make sure that people are engaging in a way that we want to and then taking an action that we see providing a conversion.
Digital marketing could take place at an agency or it could take place at a company for one single brand. The benefits of working at an agency versus working in-house: if you're just getting started in the field, agency work may be a bit more fast paced, but you may also get the opportunity to work in a number of verticals you might have a chance to work on different campaigns across social, email, paid media, or on-site optimization and find what you really like to do - what your strengths are.
Whereas, in-house you're working with a single brand and the hours might be a little bit easier.