Social Media has opened the door to a host of new marketing opportunities. Where major advertisers like Unilever were once limited to print, radio, television, direct mail and billboard advertising, the internet has opened up a host of new promotional opportunities for brands large and small.
Unilever, you may know, is the company behind such iconic ice cream brands as Breyer's, Good Humor and Klondike Bars. They have long been ahead of the curve when it comes to advertising and marketing ("What would you do for a Klondike Bar?").
It shouldn't be surprising that Unilever understands new media as well as they do old media. They are now reaching out to influential bloggers, offering them free tastes of some of their classic products. Today, a virtual cornucopia of ice cream products arrived at the offices of Blue Fountain Media. When the feeding frenzy was done, the ice cream was gone, but the good will remains.
Does this kind of marketing work? The fact that you are reading this should provide the answer.
As marketing specialists, we at Blue Fountain Media appreciate creative work done by others. Our hats are off to Unilever for their blogger outreach!
We regularly counsel clients on how to leverage social media to enhance their marketing efforts. We help our clients with blogger outreach, Twitter and Facebook promotions and dozens of other social media platforms. If you are looking for help with social media outreach, online marketing or any web-related project, please give us a call at 212.260.1978.
Again Unilever, well done!