LuxorLimo logo

Luxor Limousines is a premium black car, limo and executive transport
service based in New York, but serving the tristate area, the US and the world.
Luxor offers the highest level of service with professionally trained full-time
drivers and the newest fleet anywhere.

When Convenience
Is Key

In a little over 5 years the company has grown into the tristate’s largest singularly owned fleet of luxury vehicles, including sedans, SUVs, executive cars, limos, executive buses, party buses and wheelchair accessible vans.

When Convenience Is Key

The Challenge

  • Highly Competitive Market

    As the black car and limo industry has expanded and matured, the level of competition within paid media and SEO has increased exponentially. Keyword competition has increased to the point where CPAs for certain journeys, when using only last touch attribution, indicate a negative ROI.

  • Evolving Industry

    Despite the Luxor service 'difference' ensuring a very high level of customer satisfaction, consumers are increasingly fickle when they can switch between different apps and services with the swipe of a finger.

The Solution

Data-Driven Marketing

BFM integrated our reporting tool with Luxor’s backend booking system to merge business data and marketing data, to generate actionable insights around booking behavior.

  • Informed the business and marketing strategy.
  • Directly influenced the remarketing strategy.
  • Enabled CPLs to be set on a campaign level (type of ride/destination and vehicle type), based on revenue and profitability of specific rides.
  • Drove the promotional calendar, promo offers and email schedule.
Data-Driven Marketing
Innovative Product Development

Innovative Product Development

BFM developed complex backend functionality to provide services which the competition has yet to offer.

  • On corporate accounts, gave company financial controllers the ability to track and control spend for individuals and on a group level.
  • Enabled agents to book rides on behalf of customers using the customers' credit cards.
  • Expanded the booking engine to include round-trip functionality which prompts airport bookings to reserve return journeys and onward journeys at the user's destination, meaning one sale conversion can generate up to 3 additional bookings.
  • Enabled repeat bookings and edits to previous bookings.

Focus on Efficiency

With the rise in competition, additional media spend was required, but this was offset by increased efficiencies to ensure ROIs were always improving.

  • Redesigned the booking engine and employed CRO to ensure on-site conversions were optimized and media spend maximized.
  • Introduced new functionality to limit the number of Google Maps API calls that were being made, in the process reducing the number of calls by over a million a year creating a cost-saving of 40%.
  • Looked beyond the New York footprint and developed effective international campaigns to attract the valuable foreign tourist market.
  • Tested new channels to identify which represent conversion channels and which represent lead generation channels to feed the eCRM program.
Focus on Efficiency
The Results

The Results

BFM’s focus on data, product-led website development and constant improvements
to marketing combined to deliver significant results over 18 months.

  • Grown revenue by
    21% YoY
  • Improved ROI to deliver a
    4X
    return on
    Ad spend
  • Reduced paid media
    CPA by
    36%
  • Boosted top ranking keywords
    by 34% in position 1-3
    25%

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Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
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Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052
  • 102 Madison Ave, 2nd Floor
  • New York, NY 10016
  • 212.260.1978