From school and university websites to mobile apps
for the educational market, we create engaging digital
experiences and results-driven digital marketing
solutions for academic institutions of all sizes.
Before & After Redesigns
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How to Design a Successful
Understand Your Audience
Whether you are running a school, university, or educational service, your website is going to drive in a diverse audience of teachers, students, and parents who are looking for different types of information. It’s important to understand that you need to provide each of them with an engaging and instructional experience with quick links to get the resources they need. A responsive design puts current and prospective members of your academic community in contact with your business no matter what device they are visiting from. This easily places all of the services that you offer directly in the palm of their hands.
Your website design serves as a digital representation of your institution, and it allows you to visually communicate the best features your school has to offer. Incorporating interactive elements like virtual tours provides your visitors with a unique look at your campus, and gives them a clear idea of the environment where they can live and learn. No matter where your school is located, people around the world can now access your campus when looking to further their education. Videos, photos, and other diverse multimedia options can open the doors to new students, and give people a better idea of what academic opportunities you can offer them.
Know Your Goals
As an academic institution, your efforts to educate your audience both in and outside of the classroom begin with your website. Having compelling calls to action that encourage people to navigate throughout your site and learn what your school has to offer is essential to a successful design. You can increase awareness, enrollment, and recruitment rates by prompting visitors to “apply” or “visit” when they come to your page. These calls to action help your institution grow by engaging with your audience, and inviting them to learn more about your community by becoming a part of it.
Popular Pages & Resources
Predicting the information that your audience is looking for can help you create an organized navigation for your website design. Including calendars that outline academic events, games, and performances are general resources that people are always looking for on education websites. Directories with contact information for advisors and professors are extremely helpful as well. Making these a prominent feature on your website compliments the interests of your visitors, and keeps them informed of what is going on at your school. Using analytics to determine the top pages your audience visits, allows you to present quick navigation options to them, and encourages people to explore even more that your website has to offer.
Growing your brand online requires a combination of traditional and modern elements to best represent your school. Integrating contemporary website design features into the long-standing iconography and messaging that has always portrayed your institution develops a new identity for your school online. This opens the door for consistent branded messaging and imagery across all digital platforms, allowing you to fortify a community outside of the classroom. These website design elements will unify people from different campuses, majors, and interests under one name and institution.