Augmented Reality

What is Augmented Reality

Augmented Reality (AR) is a term used to describe a combination of physical and virtual reality in which our live, real-world environment is enhanced or combined with computer-generated content. This can include content like images, video, or sounds. The content is often interactive and recently has been used increasingly in marketing and advertising.

Augmented Reality Meets Mobile Apps

Some mobile applications and games have adopted the use of Augmented Reality to enhance user experience.

Layar, an Augmented Reality mobile browser, allows users to download the browser to their mobile phone to view various interactive AR content through the devices camera. The software can actually recognize objects and place digital content on top of them.

Esquire Magazine Augmented Reality Issue

In December 2009, Esquire magazine released its first ever Augmented Reality issue. The issue featured content and advertisements that were brought to life on the computer screen when placed in front of a a web camera (after a specific program was downloaded).

Transformers Promotional Augmented Reality Program

In order to promote the second installment of the Transformers series, Paramount Pictures released an augmented reality program that, when used with a webcam, made subjects appear to be Transformer robots.

Augmented Reality Resources

Top 20 Augmented Reality Apps for Android and iPhone/iPad Users
SXSW 2011 – Augmented Reality for Marketers – 10 Cool Examples

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