Blogger Outreach

What is Blogger Outreach?

The phase of a link building campaign in which a link builder creates relationships with both amateur and professional writers of blogs whose content is semantically related to the target websites. Having good relationships with bloggers makes it more likely that they will link to your target website, which brings both relevant traffic and increased search engine rankings.

Blogger Outreach Steps

1. Find relevant bloggers that are influential and potential candidates for building relationships with.

2. Research these candidates by reading their blog and analyzing their internet presence. Learn about the size and demographics of their audience.

3. Identify the most desirable candidates and engage them, in an attempt to create a long-term mutually beneficial relationship.

4. Once a relationship has been established, offer the blogger something of value in return for your desired favor. This is the pitch and should be done very gently in order to avoid comprising the relationship.

Well Known Blogging Platforms

There are many online communities of blogs. Here are few to get you started:


WordPress is a popular site used by readers and publishers all around the world. According to data published by WordPress, 500,000 new posts are produced on an average day and over 313 million (11/2/2011) people read blogs on their site.


Tumblr is the fastest growing blogging platform today. Currently, there are 33,310,475 blogs and 36,804,508 posts (11/2/2011).


Blogger is a free publishing tool from Google and has over 14 million registered blogs.

Blogger Outreach Resources

8 Tips for Blogger Outreach
Add Blogger Outreach to Your PR Plan
5 Steps to Successful Blogger Outreach

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