Canonical URL


Canonical URL tag is a page level meta tag that helps site owners rid self-created duplicate content by specifying the version of a URL that is considered the most relevant and telling search engines which duplicate content to keep out.

How it Works

Let’s say our preferred URL for the BFM blog is:


But because of parameters or session ids we have 2 pages with duplicate content on different URLs:


To fix this problem simply add a <link> tag with the preferred URL version inside the section of the duplicate content page:

<link rel=”canonical” href=”” />

Rand Fishkin Explains Canonical Tags

Canonical URL Resources

Search Engine Watch
Search Engine Land

Ready to discuss your project? Work With Us
Blue Fountain Media is recognized as a
Top Digital Agency by
Ranked #1 Interactive
Agency by top interactive agencies example
Ranked Top 10 Digital
Agency by awwwards logo
Ranked Top 10 Agency
Worldwide by IMA logo
Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052
  • 102 Madison Ave, 2nd Floor
  • New York, NY 10016
  • 212.260.1978