What are Deep Links?
Deep links are links that direct users to an inner page of a website rather than the homepage. It provides an opportunity to link to important and specific content. This allows the user to save time and navigate directly to the desired content. It can also send “link juice” to some of a website’s most important pages, such as product listings.
Deep Linking for SEO
Deep pages receive “link juice” from the homepage, which is diluted based on the interlinking structure of a site. This can mean that the most important pages of a website aren’t ranking well because they are relying solely on the authority of the homepage. Building deep links will create a more natural link profile that will spread “link juice” more efficiently to the pages that are most likely to create conversions and turn visitors into customers. Also deep links will signal to search engines that a site has targeted and valuable content. Deep pages also have the ability to transfer link juice ”upstream”, so building deep links will be beneficial for the homepage.