What is Ecommerce?
Ecommerce is the process of buying and selling of goods or services over the Internet. The development of ecommerce has dramatically evolved over the last 10 years and the image below shows significant milestones over the years.
Ecommerce Advantages for Consumers
Time Saving – It is easier and faster to sit down in front of computer, search, and purchase than drive to the store.
No Crowds – With the internet you can avoid crowded stores and long lines.
Available 24/7 – Unlike brick and mortar stores, ecommerce sites never have to close their doors for the night.
Easy to Compare Prices – Researching who has the best price has never been easier.
Product Page Guidelines
Like with many ecommerce websites, the challenge is to differentiate your site from the competition. Improving product pages can help positioning you in front of your competition and improve SEO.
The two main functions of the product page are:
1. Provide a more detailed description of the product.
2. Provide information on how to purchase the product.
Listed below are standard industry customs when designing a product page.
Optimizing your product pages can help relieve the confusion for search engines. Each product page should have:
The product name in the title tag.
The product name as the H1.
The product name in the description.
The product name in the alt tag of the image.
Call to Action
Call to actions like “add to cart” and “buy now” are ways to ask for the sale. Also, providing a visitor with a clear next step brings you that much closer to the sale.
Removing the clutter is key to no distracting visitors away from your products and the call to action. Disabling audio that plays automatically, removing flash animations, and formatting the product description in bullet points and highlighting the important benefits can help organize and simplify the page.
Images & Video
Giving a visualization of the product through images or a video can really help explain the benefits and values of the product to visitors.
Unique content is king. It is important for conversions and is important for SEO. Below is a video explaining how to create great content.
Rand Fishkin of Moz offers different elements that can help produce unique and interesting content to draw in natural links to an ecommerce site.