What are Goals?

In Google Analytics goals are used to measure visitor actions that are considered to be valuable. Common examples include reaching a sale confirmation page, submitting a form, or downloading a file. Analytics accounts can track multiple goals.

Defining Goals

It is critical to define goals that are relevant to the success of your website or business. Tracking conversions will allow you to measure the return on investment (ROI) of your online efforts. This data will be useful for refining your website conversion process and online marketing efforts.

Analytics allows dollar values to be assigned to goal completions. Although sometimes the average goal revenue is unclear, it is important to assign a goal value for ROI calculation purposes. Also if possible, a goal funnel should be used to determine where visitors are lost during the conversion process.

Types of Goals

There are four types of goals that can be tracked in Google Analytics.

  1. URL Destination: e.g., a confirmation page after completing a sale
  2. Time on Site
  3. Pages/Visit
  4. Event: introduced in 2011 for tracking downloads and external clicks.

Google Analytics Goals Tutorial

Google Analytics helps users define and track goals for their site. It helps answers questions regarding site performance and objectives. The three goal types that can be setup to measure and track success of the website are url destination, time on site, and pages per visit.

Goal Resources

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