What is Hyper-Local Marketing?
Hyper-Local Marketing is a term used to describe highly targeted digital marketing based on a specific geographic area or location. Where local marketing might target a town or area (like Midtown Manhattan), hyper-local would target a more specific geographic location within that area (say anyone within 50 meters of 49th Street and 9th Avenue in New York, New York).
The goal of using hyper-local marketing is to target consumers where they are already shopping. Whether a consumer is in a shopping mall, by a restaurant, or close to a store, seeing an ad or special offer can increase the chances of making a purchase. It can also be used to target users in segmented area based on items like news or weather.
Hyper-Local and Mobile
Hyper-local can be targeted in a variety of ways, but recently, and most specifically, it is done through mobile devices and applications. GPS, WiFi, and IMEI numbers can all be used in hyper-local marketing to target mobile devices by specific location. To read more information on the recent trends of hyper-local, check out our blog posts on Geo-Targeting and Hyper-Local Marketing.