What are Keywords?

A keyword is a word or phrase typed in to a search engine to find related websites. Search engines use keywords to retrieve relevant pages of information from its vast database. To give your website a fighting chance of being listed for targeted keywords its is important to properly research and utilize keywords throughout your website.

Keyword Research

Keyword research is vital to understanding the terms people are entering into search engines. By conducting keyword research you are giving your website a better chance to rank for desired terms. Use the following below to get your started:

Understanding Your Business

Before starting off on your list, determine your target audience and their needs. Here are some ways to accomplish this:

  • Look through market research studies
  • Conduct focus groups
  • Create surveys and place them on your site or them out

Initial List

Use what you learned about your industry and your audience to brainstorm a general list. Ask yourself the following questions:

  • What keywords are relevant to the products or services my website offers?
  • How valuable are each of the keywords?

Expanding the List

Take your initial keyword list and expand it by using the following resources:

  • Google Adwords Keyword Tool
  • Google Insights for Search
  • Google Suggest

Measure & Refine

Use Google Analytics or another tool to measure whether the keywords you are targeting are actually benefiting your site.

Websites & Keyword Placement

In search engine optimization, part of the objective is to rank at the top of the results for specific keyword searches that are relevant to the website. The following are best practices for when optimizing a site:

Domain Name & URL

It helps to place targeted keywords in the domain name as well in the rest of the URL. However, it is very dangerous if you go overboard and stuff numerous keywords for SEO purposes.

Title Tag

<title>Example Title Tag</title>

It is recommended to place relevant and important keywords close to thee beginning of a title tag. Below is an example of a standard format:

Relevant Keyword | Company Name


<h1>Targeted Keyword</h1>

It helps to place targeted keywords between the H1 tag of the page.

Internal Anchor Text

<a>Anchor Text</a>

It is beneficial to use targeted keywords to link to pages that are meant to rank for those keywords.

Keyword Research Resources

Business Learning Center

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