Open Rate


The open rate, a metric measured by email marketers, is the percentage of  people “view” or “open” an email they send out. Each email is given a unique tracking code to track both whether the email was open and by whom.

Calculating Open Rate


Reasons for a Low Open Rate

  1. The subject line of your emails is not enticing your subscribers.
  2. You are sending out emails too often to your subscribers.
  3. You are sending emails to people who did not subscribe to your email list.

How to Increase Your Open Rate

  1. Subject Line
  2. Grab the recipient’s attention with an enticing and personalized subject line based on user’s interest, past purchase, or content preference.

  3. From Name
  4. Support the subject line of the email by using a personalized and familiar name to tell the recipient who the email is from.

  5. Test, Test, Test
  6. Always test and measure your subject lines to see what works best.

Open Rate Resources

Constant Contact
Mail Chimp

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