Viral Coefficient


Viral coefficient is the ability of a business to tap into an early user base and get that user base to tell other people about it.

For example, if a site has a viral coefficient of 10%, and has 1,000 users, then after one month it will gain another 100 users through viral channels.

Calculating Viral Coefficient

I * CR = K

I = Invitations
CR = Conversion rate of invitations
K = Viral coefficient

Viral Coefficient and Content Marketing

In terms of content marketing, measuring the viral coefficient often means measuring the number of shares your content receives. For example, a well-written blog post that is made easy to share over social media channels – Twitter, Facebook, LinkedIn etc, – can quickly generate interest and traffic based on the number of followers you have and the percentage of those who decide to share that content with their followers.

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