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PERSONALIZATION IS A STRATEGIC PROCESS NOT A QUICK WIN
PERSONALIZATION IS A STRATEGIC PROCESS NOT A QUICK WIN A strategic approach ensures that personalization actually improves conversions and justifies the investment. But where do you start? Recently I...
Why Brands are Aiding the Rise of the Robot Influencer
A big 2018 marketing prediction was that CGI profiles would surface on social media, and sure enough, they have. We’ve not only seen social media users quickly embrace these constructed (some might say...
