James McCrae
James McCrae
Advisory and Brand Lab Director
James McCrae

James McCrae is an experienced brand consultant, digital thought leader, and author. He has worked with Fortune 500 companies, startups, and nonprofits to define and actualize their vision, mission, and message. At BFM, James helps brands move from now to next through strategic positioning and creative execution. As technology continues to evolve, he helps brands adapt to the next wave of customer engagement.

I try my best
To be just like I am
But everybody wants you
To be just like them.

- Bob Dylan