Big Chill Retro Appliances

Founded in 2001, Big Chill is an independently-owned manufacturer and supplier of home appliances based in Boulder, Colorado. Fusing vintage-era designs with ultra-modern features, Big Chill’s line of stylish appliances are unique statement pieces for design-driven buyers.

Blue Fountain Media worked with Big Chill to create a stunning international website that cleverly showcased its products, embraced its retro aesthetic, and offered user-friendly eCommerce functionality to enable seamless purchasing.

The Challenge

Big Chill’s distinctive value proposition is all about high-end design, but their previous website didn’t communicate quality of design. Big Chill came to BFM looking to boost its digital presence with a new, custom-designed eCommerce website that better reflected the brand.

With over 200 colors available across most Big Chill products, plus made-to-order customizations and frequent additions to their product line, we had our work cut out for us creating a site that made it easy for users to navigate all the incredible options Big Chill offers.

Big Chill website on a laptop

The Approach

Drawing on insights from our strategy, BFM set out to create an eCommerce website that artfully showcased Big Chill’s products, streamlined the buyer journey, and offered hundreds of customization options to its customers.

35%

growth in top-10 keyword rankings

43%

increase in site traffic

Big Chill refrigerator

Making Retro Feel Modern

Big Chill’s products combine yesterday’s design brilliance with today’s cutting-edge technology, and we knew their new website needed an update that made that connection for its users.

Using our strategic research into customer behavior, BFM’s designers fine-tuned each page design to deliver an eye-catching, user-centric experience that captured the Big Chill aesthetic and laid down the framework for our development team’s eCommerce expertise.

Simplifying eCommerce

With Magento 2, our development team built a highly customizable, fully integrated website that offered all the back-end flexibility and front-end functionalities Big Chill needed to become a truly modern – and memorable – eCommerce brand.

Big Chill stove product page
Big Chill website navigation

Expanding Globally

Big Chill’s appliances were gaining momentum overseas, so BFM assisted its expansion by translating the new site into multiple European languages. As a result, we opened the brand up to more style-savvy appliance lovers across the globe, and paved the way for Big Chill to carve out mind space and market share internationally.

Optimizing Interactions

To drive user interaction, our team leveraged its CRO expertise to optimize multiple conversion points across key product pages, using insights gathered from heatmapping and event tracking data. As a result, Big Chill is seeing marked improvements in clickthrough rates and user experience.

Big Chill product listing page

Result

Once we launched the new website and began marketing these amazing products, customers quickly warmed up to Big Chill. Beyond gains in keyword rankings and site traffic, they also saw over 140,000 more user sessions in the first three month’s post-launch than the previous year.

With its refreshed look, user-friendly structure, and new global reach, BFM helped Big Chill produce not just big numbers, but a much-needed advantage in a highly competitive space. We’re very happy to continue to work with Big Chill for further optimizations and marketing.

Big Chill New Website Design