10 Biggest Small Business Website Mistakes — and How to Fix Them

Chief Content Officer Jon Gelberg shares a top 10 list of mistakes made by companies online

It is startling to me that most companies still remain clueless about how to conduct business online. The number of awful websites is simply staggering. It seems that all of the principles that businesses have relied upon to grow their offline stores get thrown out the window when they go online.

Here’s my top 10 list of how companies mess up when trying to deliver their business message online, and what you can do to avoid them:

  1. Failure to differentiate
  2. Lousy writing and grammar
  3. Failure to put a human face on your company
  4. No compelling “hook”
  5. Huge blocks of text on your homepage
  6. Burying your phone number
  7. Failure to provide testimonials
  8. Failure to provide case studies
  9. Failure to highlight your customer service options
  10. Failure to listen to visitors

Read more on BNET.com

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