7 Steps to Disciplined Business Blogging

Chief Content Officer Jon Gelberg's seven important steps to maintaining blogging discipline

Everybody and his cousin is blogging these days. All it takes is a template and a little time on your hands to have your thoughts broadcast on the Web.

An effective business blog, on the other hand, take a commitment of time, resources and intellectual energy. Unless you are committed to producing a quality, well-written blog and are committed to updating that blog on a regular basis, don’t even bother starting.

The worst business blogs are the ones where it is clear that the writer is winging it, just writing whatever comes to mind. A business must approach its blog in the same way it would approach any other marketing or branding campaign: with planning, staffing, execution and monitoring.

By following these seven steps, your small business can take the first steps towards a highly successful business blog:

  1. Define the business goals of your blog
  2. Identify your target audience
  3. Allocate resources
  4. Create your editorial calendar
  5. Carve out time to write
  6. Listen to your audience feedback and adjust accordingly
  7. Get the word out

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