How to Convince the Press That You're an Expert

Chief Content Officer Jon Gelberg shares ways of getting on the media's radar

Anybody can contact the media and argue that they are an expert in their field. Convincing the media that you are an expert takes much more than brash self-promotion. This is especially true when you are running a relatively small business.

So, how does a small business owner get the clout to get on the media’s radar?

Start by finding the right outlet to pitch…

Zeroing in on the right outlet depends greatly on your level of expertise and the extent to which you’ve already gotten publicity for your company. Go after small business blogs first — they’re always hungry for fresh sources and content — and then work your way up as you get more and more coverage.

Here are a few lists to get you started:

  • Best Small Business Blog
  • Top 100 Blogs
  • 100 largest newspapers
  • 100 largest magazines


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