Dealing with Negative Web Comments

CEO Gabriel Shaoolian quoted in Crain's New York Business

It can happen to any entrepreneur. A disgruntled customer, or a competitor posing as one, posts material that puts your business in a bad light. If it appears on a high-traffic site such as Yelp, or readers forward it from a blog and it goes viral, your reputation—or sales—could suffer.

An entire industry—reputation management—has developed to help owners counter blogs and commenters. But you don't have to shell out money for a consultant. Follow these tips to prevent damage.

Flood search engines with positive information.

If you have positioned your website well, it will appear high in search engine results for your company's name. Gabriel Shaoolian, chief executive of Manhattan-based Blue Fountain Media, recommends putting your best foot forward by trumpeting charity and community work, awards, and satisfied customers' testimonials on your home page.

Read more on Crain's New York Business

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