How to Get The Most Out of E-Newsletters

CEO Gabriel Shaoolian discusses best practices for newsletters

Gabriel Shaoolian knows how important e-newsletters are to building a business. Several times recently, the CEO and founder of Blue Fountain Media, a Manhattan Web design and marketing agency, has seen his 3-year-old monthly newsletter nudge clients into coming on board. The newsletter is filled with links to solid content, written by his team, on such topics as how to use Google+ to promote a business.

E-newsletters have come a long way since they evolved from email Listservs in the late '90s. And thanks to providers such as MailChimp and Constant Contact, it's possible to send out a great one on the cheap, noted Mr. Shaoolian, who, in addition to publishing his own e-newsletter, advises clients on creating them. If you use MailChimp, you can send out a newsletter for up to 2,000 subscribers for free.

While newsletters are getting easier to produce, many businesses aren't making the most of them. You may have noticed this while sliding a bunch of them into the “Trash” folder. Here are some tips from experts on how to use your e-newsletter to strengthen your relationships with customers and bring in sales.

Read more on Crain's New York

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