Net-A-Porter creates global community through real-time shopping map
Director of Creative Strategy Mary Elise Chavez in Luxury Daily
Online retailer Net-A-Porter is driving sales and creating a sense of community through an interactive global map that highlights consumer purchases in real-time.
The microsite is a large globe on which shopping bags pop-up where a consumer is purchasing a product or adding an item to her shopping bag. The new Web feature is an expansion of the brand’s live-purchasing screens in its London offices.
“[Net-A-Porter] is one of the leaders in the high-end, luxury designer market and this creates a nice visual map of their influence,” said Mary Elise Chavez, director of creative strategy at Blue Fountain Media, New York.
“[The map] shows their worldwide reach and global footprint,” she said.