Passion Without Perspective: A Recipe For Disaster

Chief Content Officer Jon Gelberg examines successful blogs

It seems like there are thousands of people out there dreaming of becoming the next Internet sensation. Specifically, there are countless people trying to turn their personal passions into content-driven websites.

If you search the web, you’ll find hundreds of sites devoted to sports fans, foodies, travelers, book lovers, love and sex, and parenting (to name a few). The web allows people with a serious passion to express themselves.

If you are going to have a blog or online publication as a hobby, that’s great. Go for it! But, if you are looking at your website as your primary source of business, then you have to approach your website like any entrepreneur would approach a start-up. There are a number of entrepreneurial sites that have grown into multi-million dollar businesses. This group includes Perez Hilton, Mashable, TechCrunch and Timothy Sykes.

While these million dollar success stories are impressive, they are few and far between.

Nevertheless, there are many blogs and online magazines that generate enough revenue to sustain a business. The ones that succeed are the ones that target a specific and significant audience and deliver unique, informative and entertaining content.


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