How to Be Successful on YouTube in 10 Easy Steps
Chief Marketing Officer Alhan Kesser reveals 10 steps to planning a YouTube campaign
In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world’s second largest search engine. During that span the company (along with Google) manged to harness its initial popularity to create an increasingly lucrative marketing hub as more viewers and advertisers migrated from television to the Internet.
No longer strictly the domain of film geeks and funny video aficionados, the network, which boasts more than 2 billion video views monetized per week, can also provide a low-cost to no-cost way to create a social marketing channel for your business.
If you aren’t effectively leveraging the network, you’re missing the viral video boat. However, as with most things in life, success isn’t often attained with a haphazard, slapdash effort. Being successful on YouTube takes planning.
These 10 easy steps are a good place to start.