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Developing a Content Strategy for your B2B Brand
- According to eMarketer, 73.6% of B2B marketers in the US plan to increase their content marketing efforts in 2017.
- They further estimate that 83.5% of US companies will engage in some form digital content marketing this year.
- The only way to get started with content marketing (or to revamp efforts already under way) is with a content marketing strategy. Here are the steps to creating one for your B2B brand.