When mobile apps first appeared on the scene more than a decade ago, almost no one understood their full potential. Big brands, games, and flash-in-the-pan viral apps dominated the stores. But a lot has changed since then.

Apps have enabled new digital businesses and created entire industries. Tasks that once would have required a desktop computer or a phone call have gone mobile. And by gaining prime position on users’ home screens, many brands have earned themselves an unmatched opportunity to build engagement and loyalty.

Whether you’re looking to create amazing user experiences, streamline operations, or get an edge over your competitors, BFM offers the mobile app development expertise to help you get there. Leveraging our technical talents and strategic insights, we deliver rich, human-centric experiences and spur your brand’s growth.

Planning for Agility

Just getting something in the app store doesn’t mean it’s going to be successful. As a full-service marketing agency with roots in design and development, we’ve worked with brands both large and small across dozens of industries and on a variety of projects, and we know how to execute on the features that make an app great.

We also know that to stay competitive today’s world, your brand needs innovate quickly. If you build every feature and permutation at once, chances are you’re going to build it too late. That’s why at BFM, time-to-market is a critical consideration on most projects.

We bring our developers into the conversation from the beginning, ensuring they understand your business requirements. This process also ensures our ideas are workable, so there are no empty promises or might-have-been moments once development gets started. And it’s just one of the many reasons why you’ll think of us as your true digital partner as opposed to just a mobile app development shop.

developing an app

 

Building for Efficiency

We approach app development with a CTO mentality, where efficiency is the name of the game. We generally prefer to build apps in React Native and adjust for iOS and Android, rather than reinventing different versions of the same app for multiple platforms. The goal is to simplify the process, eliminate redundancy, and reduce the cost of both development and ongoing app maintenance (always an important consideration).

Speaking of building: while development is going on, QA is already beginning. This is when we do our very best to break the beautful app we just built, so we can eradicate bugs and make sure it works just as intended.

Even after your app is launched, the need for development isn’t over. Like any digital product, an app is (or should be) a site of constant testing, iteration, and improvement, using feedback to enable change. So testing and optimizing the experience for your customers, and the additional development that entails, should be an ongoing process.

If you’re looking for an expert in mobile apps, you’ve come to the right place. But you should know that we’re more than a mobile app development company. We’re a team of talented marketers, strategists, information architects, copywriters, designers, and developers who work together to maximize your app’s business impact – and give your customers the experience they’re seeking.