Getting content to work for you
Great content marketing is almost unfair. It brings qualified purchasers to you, helps drive conversions while providing brand lift, and continues to deliver value for years.
But in a crowded digital space, not every piece of content achieves its full potential. Content success requires agility, strategy, a willingness to provide value, and above all, persistence.
At BFM, we create content that resonates with your customers because it’s engineered for them. Our content marketing services start with well-crafted strategies, drawing on channel expertise and performance data to make better content that works harder for your business.
Turning dry insurance concepts
into vivid storytelling with Allstate
Leading agents explain the nuts and bolts of insurance
in an engaging video series we created for Allstate
What to look for in a content marketer
Excellent writing and strong ideas are table stakes for content. Effective content marketers provide value by focusing on:
Collaboration. Strong content marketing combines writing talent and business know-how. Your content marketing agency should be able to draw out your team’s expertise and frame it compellingly.
Data. You don’t know exactly how content will perform until you put it out there, but your marketing partner needs to be ready to learn from the data when you do.
Amplification. In a noisy world, content has to be promoted to be seen. Behind your content creators, you need the marketing muscle to create space for your voice to be heard.
Talk to BFM about
your digital marketing.