The challenge of relevance
and AI readiness
Customers respond to what’s relevant. Ensuring they only see relevant products and
content on your digital platforms requires analytical savvy and quality data. And if you’re investing in AI, a model that’s learning from bad data can be worse than useless.
Delivering relevant – and ultimately, intelligent – experiences demands unrelenting
attention to data quality. But typically, data curation is no one’s job.
As a result, curation either becomes an ungainly ad hoc program, forces high-skill talent into repetitive work, or simply doesn’t get done. In these cases, getting your data unstuck requires help.
Choosing a data curation team
Data curation demands the right resources, in the right timeframe, at the right budget –
all of which takes expertise to deliver.
Scalability. Data curation is by nature a large-scale effort. A data partner needs the resources, technology, and above all, experience to scale operations efficiently.
Global reach. Many projects require global datasets and perspectives. Through our
proprietary OneForma platform, we reach hundreds of thousands of resources across
200+ markets.
Technology. Data curation can’t work efficiently without the technology to back it up – whether that’s resource management, data analytics, machine translation, or QA delivery. We have it all.
Talk data to us.
Defining Requirements
Asking the right questions upfront
Our team works with yours to think strategically. What are our goals? Do we need
subject-matter experts, or people from a certain audience or culture? We start by ensuring we’re solving the right problems.
Data Curation
Gathering high-quality material
Recruiting a team of resources, we set clear, repeatable standards and send out or team to get the data you need, whether it’s in the form of images, text, or voice.
Data Labeling
Enriching the data
Accurate labeling charts not only attributes, but relationships – ensuring you can show related products and content to consumers and AI models alike. Our deep bench of talent identifies features of the data at whatever level of expertise is required.
Validation and QA
Building trust in the product
Accuracy and relevance is key. Through our OneForma platform, we draw on a pool of hundreds of thousands of resources who can be called on to scrutinize your data and hold it to the highest of standards.
