Both established brands and startups want to go from now to next. The question is: where’s next?
Most clients come to us with a specific deliverable or goal in mind. They want a website that converts, or marketing that performs – work that accelerates the growth of the business they’re laboring to build. That’s work we know and love.
But ‘where’s next’ moments arise in the life of any company. For startups beginning their journey, these moments happen practically every day. But in an age of digital disruption, those questions come faster and with greater intensity than ever, even for established brands.
It’s not easy to reinvent your own business while running it – yet that’s what digital transformation often demands. At those moments, you want a partner who sees challenges from a fresh perspective.
BFM offers new thinking on emerging technologies, because we’re actively helping to shape those technologies’ potential. We have the intellectual firepower to research, analyze, and refine business models and ideas, and we’re as eager to learn from you as we are to create a new strategy for your brand. Together, we can draw up a roadmap for your digital future.
Where Opportunity Lies
Digital transformation – and with it, digital disruption – is coming to practically every industry. Fundamentally, we’re optimists who believe that this transformation creates limitless possibilities. But we know that committing to digital transformation, while still executing flawlessly on today’s business model, is an imposing challenge for any business.
Not all transformational opportunities are created equal. You may have opportunities to improve your existing business model incrementally (or make a leap) by executing better. You may have the chance to extend new products or services to your customers, or bring your existing offering to new markets.
But what we really love is the opportunity to shape new, digitally-enabled businesses. For some businesses, that may mean new forms of digital governance that align the business’s strategic objectives across departments and disciplines. For others, it may mean newer, more flexible technologies and processes, or a larger role for data. Still others may be creating business models that don’t exist today. That kind of exploration is what excites us the most.
What We’re About
In tackling these kinds of big (really big!) questions, it’s good to get a new, outside perspective. It can help to have a partner who isn’t caught up in the day-to-day – who can ask the simple (maybe even silly) questions, and add a dose of imaginative thinking.
Why should that partner be us? One reason is that the future is digital, and digital is all we do. We build and promote digital experiences of all kinds, and customer experience is the number one competitive differentiator brands will have in the future – if it isn’t already.
On top of that, our Advisory team of strategists and creative visionaries stands ready to be the mental muscle behind transformational efforts, providing the deep research and analysis. And because we have a team of doers as well as thinkers – the UX experts, designers, copywriters and developers who build things – we’re thinkers with a strong bias for action.
Finally, we have the humility to understand we don’t know everything, and the collaborative processes in place to get the best out of your team as well as ours. We’re always excited to learn from your team and make our work a conversation all the way through.
How We Engage
More than most of the services we offer, the process for digital transformation consulting is fluid. That’s because the deliverable will depend on you – what you want to achieve and need in order to get there.
Ultimately, in any consulting engagement we’re guiding the client to a solution that works for them, which we can do in a number of ways.
For example, our main deliverable might be based around collaboration. We might conduct an innovation workshop that brings together our team and yours, gathering ideas, narrowing possibilities and perhaps building out a Business Model Canvas together.
Our deliverable might be based around research – we maintain formidable in-house research capabilities through our Advisory team, and our digital auditing capabilities can explore the market, target audiences, and business landscape of a potential new or digitally transformed business. If we think that deeper, in-depth market research might be needed to really test the waters for digital transformation, we can and will recommend a partner for that kind of work.
Finally, the deliverable might be based around advice – creating a roadmap or laying out the options for business transformation. We might conduct research around the need for the transformed business, explore whether it’s viable, and help you understand what the business could or should be. This kind of work gets to the heart of what we do – ultimately, it’s about expanding what’s possible.