Success in Understanding
For global brands, every new market is a new test. What works in New York won’t work
in Paris; what works in Paris might not resonate in Buenos Aires. Business leaders
understand this, implementing localization practices across global markets. Every choice matters for a brand, and the stakes are high.
But true localization, the kind that shows real cultural literacy, is a complex equation of messaging, UX, and strategy. Fostering a global brand is all about stepping into your users’ shoes and understanding what fuels their interest. That’s a marketing problem.
So, get marketers to solve it.
That’s why BFM has developed Global Experience Assessment: a unique hybrid program that merges testing, data science, and market research to drive localization efforts and build brands that earn affection the world over.
Why Global Brands Choose Us
A global presence comes with distinct challenges – often unexpected ones. Our team has experience helping brands clear these hurdles, so they can move confidently in international markets.
Scalable Testing. Testing can quickly become unsustainable at a global scale.
We’ve solved this by leveraging the vast outsourcing network of Pactera EDGE, our
parent company, putting hundreds of thousands of global resources within reach.
Cross-Team Collaboration. You get the best of both worlds: class-leading localization knowledge, and agency-grade creative thinking.
A Focus on Strategy. We work with you to identify and prioritize business goals, and help stakeholders see the strategic steps necessary to realize global success.
Partner with us and grow your brand’s horizons.