Why UX is a brand and business need
It’s human nature: people like things to be easy and clear. And today, people have seamless user experiences at their fingertips, every minute of every day. Expectations are high.
So when a digital property isn’t easy to use, people get frustrated. And when they get frustrated, they go elsewhere – leaving with a poor impression of your business.
The good news is that building a great user experience takes work, but it’s not magic. You need the right expertise, a passion for listening to your users, and a willingness to test and learn.
The experts on Blue Fountain Media’s UX team bring all of those qualities and more. It’s their job to turn the frustration of “what’s going on?” into the joy of “that was easy” – designing standout experiences that convert prospects and keep customers coming back.
How Peterbilt saw 343% visitor growth
by upgrading their website
Truck manufacturer Peterbilt drove its business forward
with a stunning site that generated unprecedented engagement.
What makes a great IA/UX team
Information architecture and user experience have a language all their own. But even if you’re not fluent, you should be looking for a UX team that:
Really understands your users. Your UX team should be obsessed with uncovering what users think, feel, and do – and translating their insights into an experience those users will love.
Really understands usability. Usability isn’t the only aspect of UX, but it’s critical. A UX designer should be able to prioritize and simplify important user task flows, apply recognized best practices, and be able to explain what they’re doing and why.
Has the tools to test. User testing isn’t part of everyone’s budget, but your UX team should be ready to recommend testing that makes sense from a cost-benefit perspective.
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