The challenge of meeting audience expectations
Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise.
Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy.
Blue Fountain Media leverages our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.
How smart digital marketing drove
a 10%+ boost in conversions for Sony
Audience research, interest-based targeting, and high-impact creative
helped Sony clear the shelves of an innovative product.
How an effective strategy partner operates
Marketing strategically takes a team. It requires deep insights combined with a range of expertise. A strong marketing strategy partner:
Takes a pragmatic approach. Blue-sky strategies that don’t suit your organization or customers lead to lackluster results. By exploring what’s possible for your brand now, your agency can uncover the opportunities for what comes next.
Understands your customers. Your strategists should obsess over every nuance of your ideal customer – their motivations, behavior, and decisions.
Actively monitors and optimizes. Having a strategy is important, but so is knowing when to adjust it. If your agency isn’t evolving your marketing strategy based on data, you’re likely wasting precious time and resources.
Talk to us about your
next marketing campaign.