Navigating the Mobile-First Era
Practically overnight, mobile has become the primary way users engage digitally. And today, audiences judge brands by the quality of the experience they provide. Without a seamless mobile experience, you risk being written off as a waste of time and space.
Apps are not the only way to conquer mobile, but they’re a powerful tool – they’re natively mobile, offer broad capabilities, and give you a permanent presence on devices your customers check over 50 times a day.
With nearly two decades of experience in digital, the BFM team understands what goes into truly intuitive and engaging mobile experiences. For clients ready to break into the app marketplace, we’re an end-to-end partner for mobile experience design.
Designing for the user
Downloading a mobile app is a commitment. If consumers are going to find your app and integrate it into their routine, the experience must keep them coming back. That starts and ends with the user:
Listen to the user. Your app design agency should be invested in understanding the needs of users, and how your app might meet those needs. Otherwise, there’s no reason to believe people will use it.
Design for user needs. Naturally, you want your app to look good. But great app design never complicates things; it gets out of the way and lets users do what they need to do.
Test with real users. You never really know until you test. Once your agency thinks they have everything just right, they should be letting users go hands-on with the product and prove them wrong. This feedback is key for designing an app that actually understands its audience.
Talk to BFM about
your next app build.