Focus on keywords and rankings, and you risk missing the SEO forest for the trees. Search tells a story: about your brand, your offering, and your reputation.
Search engines put human users in control of how they research, learn, and buy – and there lies the opportunity and the challenge. Make yourself a relevant, informative source for searchers, and potential customers will quickly come to trust you (maybe even love you). Mismanage your SEO and you become an irritant, or worse, invisible.
SEO throws up new technical challenges all the time, from algorithm changes to the impact of voice and AR/VR. And a good SEO agency naturally lives and breathes the technical stuff.
Rankings matter, but SEO is not just about what ranks where. It’s organic marketing – it’s about how content, user experience, and earned media combine to make your brand discoverable and attractive to your audience. That kind of holistic thinking demands not a technician, but a partner – which is exactly what BFM strives to be.
Why SEO Strategy Matters
We’ve been hearing SEO is dead for about as long as we’ve been doing SEO. The work has changed (a lot), but SEO matters today for the reasons it always has. Search is where most customer journeys begin, it’s often where they end, and it’s usually a big part of the middle.
Users worldwide make 3.5 billion searches each day, which is an astonishing 1.2 trillion searches per year – on Google alone. In this sea of search, how your brand stands out (and for what reasons) is largely determined by your SEO strategy – and how well it’s executed.
And in a fast-paced world where irrelevance and interruption are tolerated less and less, showing up in search results is one of your best opportunities to reach customers the moment they’re open to hearing from you.
What surfaces about your brand in search is often the first impression people get – and we all know how much first impressions count. If you’re authoritative, impressive, and easy to find, it could mean a new customer. Otherwise, it may be a missed opportunity.
Everything is Connected
As a full-service marketing agency, we take a big-picture approach to the SEO services we provide, for a couple reasons.
First, we believe that these days, there's no bright line between search and organic marketing when it comes to showcasing your brand or getting discovered. Second, we're working shoulder to shoulder with organic and paid marketers, content marketers, PR experts, developers, our UX team, and many other talented folks - we couldn't live in a silo even if we wanted.
This holistic approach informs everything we do. We don't chase vanity metrics or industrial quantities of backlinks. What matters to us - just as it does to you - is brand lift and measurable impact on business results.
Our SEO Process
If we're building your website, rest assured: technical optimization - title tags, redirects, structured data, all the good stuff - is baked into the process.
When you work with us on search marketing, we think through the technical, but we also think beyond it. Clients can and do bring us on for SEO audits, and we're always happy to help uncover fixes that can give you a bump in the rankings. But we'd link to think our true value comes from being an organic marketing partner.
The SEO strategy we adopt may be part of a fully integrated digital marketing strategy or a more channel-specific effort (depending on your needs) and will set the benchmarks that will help to measure success. We're equally attentive to the needs of global brands and the basics of local SEO marketing.
We'll assemble the talent you need from across disciplines to cover everything from your social media presence, reviews, and sites where you're linked to our talked about. We'll look for, or create, opportunities in content marketing, influencer, and digital PR.