How to Reduce Bounces & Abandons to Increase Conversions
Each website has visitors. They land on a page and many leave without visiting another page of your website.
Those who leave without visiting more than one page are called bounces.
Visitors who move to another page are called non-bounces. Eventually, many of them will abandon the website before completing a desired action.
What are left are visitors who complete a conversion. A conversion is a desired action of some sort, depending on the website. For example, it could be a purchase, a download or a form fill.
So how do we get more people to convert? How do we decrease bounces and abandons?